Cookies & Tracking Technologies:
This section provides comprehensive information about how we use cookies on our website to enhance your browsing experience, improve performance, and deliver personalized content. Cookies are small text files stored on your device when you visit our site.
You can manage or withdraw your cookie preferences at any time using our Cookie Consent Banner or .
Essential
Essential cookies enable basic functions and are necessary for the proper function of the website.
| Name | Description | Duration |
|---|---|---|
| oversized | Maintains essential user session state and internal interface formatting logic. | 1 month / Persistent (Local) |
| fapgf_sid | Maintains essential user session state and internal interface formatting logic. | 1 month / Persistent (Local) |
| userway_active | Stores a flag indicating the visitor actively opened the UserWay accessibility menu. This ensures the accessibility tools load automatically and user-requested interface adjustments are maintained during page navigation. | Session |
| wpconsent_geolocation | This cookie is used to store the consent settings based on the visitor's location. | 30 days |
| wpconsent_preferences | This cookie is used to store the user's cookie consent preferences. | 30 days |
CloudFlare
CloudFlare provides web performance and security solutions, enhancing site speed and protecting against threats.
Learn more| Name | Description | Duration |
|---|---|---|
| cf.turnstile.u | Validates that the visitor is a human to prevent malicious bot traffic and spam. | Persistent (Local) |
| cf_use_ob | The cf_use_ob cookie informs Cloudflare to fetch the requested resource from the Always Online cache on the designated port. Applicable values are: 0, 80, and 443. The cf_ob_info and cf_use_ob cookies are persistent cookies that expire after 30 seconds. | session |
| __cfwaitingroom | The __cfwaitingroom cookie is only used to track visitors that access a waiting room enabled host and path combination for a zone. Visitors using a browser that does not accept cookies cannot visit the host and path combination while the waiting room is active. | session |
| cf_chl_rc_i | These cookies are for internal use which allows Cloudflare to identify production issues on clients. | session |
| cf_chl_rc_ni | These cookies are for internal use which allows Cloudflare to identify production issues on clients. | session |
| cf_chl_rc_m | These cookies are for internal use which allows Cloudflare to identify production issues on clients. | session |
| __cfruid | Used by the content network, Cloudflare, to identify trusted web traffic. | session |
| __cf_bm | Cloudflare's bot products identify and mitigate automated traffic to protect your site from bad bots. Cloudflare places the __cf_bm cookie on End User devices that access Customer sites that are protected by Bot Management or Bot Fight Mode. The __cf_bm cookie is necessary for the proper functioning of these bot solutions. | session |
| __cflb | When enabling session affinity with Cloudflare Load Balancer, Cloudflare sets a __cflb cookie with a unique value on the first response to the requesting client. Cloudflare routes future requests to the same origin, optimizing network resource usage. In the event of a failover, Cloudflare sets a new __cflb cookie to direct future requests to the failover pool. | session |
| _cfuvid | The _cfuvid cookie is only set when a site uses this option in a Rate Limiting Rule, and is only used to allow the Cloudflare WAF to distinguish individual users who share the same IP address. | session |
| cf_clearance | Whether a CAPTCHA or Javascript challenge has been solved. | session |
| __cfseq | Sequence rules uses cookies to track the order of requests a user has made and the time between requests and makes them available via Cloudflare Rules. This allows you to write rules that match valid or invalid sequences. The specific cookies used to validate sequences are called sequence cookies. | session |
| cf_ob_info | The cf_ob_info cookie provides information on: The HTTP Status Code returned by the origin web server. The Ray ID of the original failed request. The data center serving the traffic | session |
Google Tag Manager
Google Tag Manager simplifies the management of marketing tags on your website without code changes.
| Name | Description | Duration |
|---|---|---|
| cookiePreferences | Registers cookie preferences of a user | 2 years |
| td | Registers statistical data on users' behaviour on the website. Used for internal analytics by the website operator. | session |
NitroPack
Website performance optimization software that provides caching, image optimization, and page speed enhancements
Learn more| Name | Description | Duration |
|---|---|---|
| nitro_prefetched_urls | Enhances page speed by managing cached content and pre-fetching URLs in the background. | Session |
| nitroCachedPage | Enhances page speed by managing cached content and pre-fetching URLs in the background. | Session |
WP Consent API
WP Consent API is a plugin that standardizes the communication of accepted consent categories between plugins.
| Name | Description | Duration |
|---|---|---|
| wp_consent_* | Remembers user consent choices for various cookie categories so they are not repeatedly asked. | 1 Month |
| wp_consent_{category} | Stores your consent preference for a specific cookie category (e.g., functional, marketing). It ensures consistent consent management across WordPress plugins supporting the WP Consent API. | 30 days |
Statistics
Statistics cookies collect information anonymously. This information helps us understand how visitors use our website.
Google Analytics
Google Analytics is a powerful tool that tracks and analyzes website traffic for informed marketing decisions.
Learn more| Name | Description | Duration |
|---|---|---|
| test_cookie | Used to persist session state, measure advertisement efficiency, and verify if the browser supports cookies. | 15 mins to 13 months |
| _ga_* | Used to persist session state, measure advertisement efficiency, and verify if the browser supports cookies. | 15 mins to 13 months |
| _gac_ | Contains information related to marketing campaigns of the user. These are shared with Google AdWords / Google Ads when the Google Ads and Google Analytics accounts are linked together. | 90 days |
| __utma | ID used to identify users and sessions | 2 years after last activity |
| __utmt | Used to monitor number of Google Analytics server requests | 10 minutes |
| __utmb | Used to distinguish new sessions and visits. This cookie is set when the GA.js javascript library is loaded and there is no existing __utmb cookie. The cookie is updated every time data is sent to the Google Analytics server. | 30 minutes after last activity |
| __utmc | Used only with old Urchin versions of Google Analytics and not with GA.js. Was used to distinguish between new sessions and visits at the end of a session. | End of session (browser) |
| __utmz | Contains information about the traffic source or campaign that directed user to the website. The cookie is set when the GA.js javascript is loaded and updated when data is sent to the Google Anaytics server | 6 months after last activity |
| __utmv | Contains custom information set by the web developer via the _setCustomVar method in Google Analytics. This cookie is updated every time new data is sent to the Google Analytics server. | 2 years after last activity |
| __utmx | Used to determine whether a user is included in an A / B or Multivariate test. | 18 months |
| _ga | ID used to identify users | 2 years |
| _gali | Used by Google Analytics to determine which links on a page are being clicked | 30 seconds |
| _gid | ID used to identify users for 24 hours after last activity | 24 hours |
| _gat | Used to monitor number of Google Analytics server requests when using Google Tag Manager | 1 minute |
Marketing
Marketing cookies are used to follow visitors to websites. The intention is to show ads that are relevant and engaging to the individual user.
CallRail
CallRail is a call tracking and analytics service. Its script swaps the phone numbers shown on a page and stores the visitor's referrer, landing page and session ID, so phone calls and form submissions can be attributed to the marketing source that brought the visitor to the site.
Learn more| Name | Description | Duration |
|---|---|---|
| calltrk-* | Attributes marketing campaigns to form submissions and phone calls to measure advertising ROI. | Persistent (Local) |
| calltrk_session_id | Stores a randomly generated visitor session ID so that a later phone call or form submission can be matched to this visit. | 180 days |
| calltrk_referrer | Stores the referring URL that brought the visitor to the site, so the traffic source of a phone call can be reported. | 180 days |
| calltrk_landing | Stores the first page the visitor landed on, so the page that led to a phone call can be reported. | 180 days |
| calltrk_fcid | Stores a randomly generated form capture ID used to link a submitted form to this visitor session. | 180 days |
| calltrk_override_src | Stores a traffic source supplied in the page URL, used to override the detected source and start a fresh tracking session. | 180 days |
| calltrk_google_experiments | Stores the Google experiment IDs seen on the pages visited, so a phone call can be attributed to a test variant. | 180 days |
| calltrk_nearest_tld | Written briefly to work out the broadest domain that will accept cookies when tracking across subdomains, then removed once that check completes. | 3600 days, deleted as soon as the check finishes |
Facebook Pixel
Facebook Pixel is a web analytics service that tracks and reports website traffic.
Learn more| Name | Description | Duration |
|---|---|---|
| lastExternalReferrerTime | Detects and records the last external URL the user visited prior to arriving on the site. | Persistent (Local) |
| lastExternalReferrer | Detects and records the last external URL the user visited prior to arriving on the site. | Persistent (Local) |
| _fbc | Used to track the last session visit. | 12 months |
| _fbp | Used to track the user across multiple sessions. | 3 months |
| fr | Used to track the user across multiple sessions. | 3 months |
Google Ads
Google Ads is an online advertising platform that enables businesses to create targeted ads displayed on Google search results and partner sites.
Learn more| Name | Description | Duration |
|---|---|---|
| _gcl_* | Used to persist session state, measure advertisement efficiency, and verify if the browser supports cookies. | 15 mins to 13 months |
| __Secure-3PSID | Targeting cookie. Used to profile the interests of website visitors and display relevant and personalised Google ads. | 2 years |
| FPGCLAW | Google uses cookies for advertising, including serving and rendering ads, personalizing ads (depending on your ad settings at g.co/adsettings), limiting the number of times an ad is shown to a user, muting ads you have chosen to stop seeing, and measuring the effectiveness of ads. | 90 Days |
| FPGCLGB | Google uses cookies for advertising, including serving and rendering ads, personalizing ads (depending on your ad settings at g.co/adsettings), limiting the number of times an ad is shown to a user, muting ads you have chosen to stop seeing, and measuring the effectiveness of ads. | 90 Days |
| _gac_gb_ | Google uses cookies for advertising, including serving and rendering ads, personalizing ads (depending on your ad settings at g.co/adsettings), limiting the number of times an ad is shown to a user, muting ads you have chosen to stop seeing, and measuring the effectiveness of ads. | 90 Days |
| _gcl_gb | Google uses cookies for advertising, including serving and rendering ads, personalizing ads (depending on your ad settings at g.co/adsettings), limiting the number of times an ad is shown to a user, muting ads you have chosen to stop seeing, and measuring the effectiveness of ads. | 90 Days |
| _gcl_gs | Google uses cookies for advertising, including serving and rendering ads, personalizing ads (depending on your ad settings at g.co/adsettings), limiting the number of times an ad is shown to a user, muting ads you have chosen to stop seeing, and measuring the effectiveness of ads. | 90 Days |
| _gcl_aw | Google uses cookies for advertising, including serving and rendering ads, personalizing ads (depending on your ad settings at g.co/adsettings), limiting the number of times an ad is shown to a user, muting ads you have chosen to stop seeing, and measuring the effectiveness of ads. | 90 Days |
| Conversion | Google uses cookies for advertising, including serving and rendering ads, personalizing ads (depending on your ad settings at g.co/adsettings), limiting the number of times an ad is shown to a user, muting ads you have chosen to stop seeing, and measuring the effectiveness of ads. | 90 days |
| __Secure-1PSID | Targeting cookie. Used to create a user profile and display relevant and personalised Google Ads to the user. | 2 years |
| __Secure-1PAPISID | Targeting cookie. Used to create a user profile and display relevant and personalised Google Ads to the user. | 2 years |
| __Secure-1PSIDTS | Targeting cookie. Used to create a user profile and display relevant and personalised Google Ads to the user. | 2 years |
| __Secure-3PSIDTS | Targeting cookie. Used to create a user profile and display relevant and personalised Google Ads to the user. | 2 years |
| __Secure-3PSIDCC | Targeting cookie. Used to create a user profile and display relevant and personalised Google Ads to the user. | 2 years |
| ADS_VISITOR_ID | Cookie required to use the options and on-site web services | 2 months |
| AEC | AEC cookies ensure that requests within a browsing session are made by the user, and not by other sites. These cookies prevent malicious sites from acting on behalf of a user without that user's knowledge. | 6 months |
| __Secure-3PAPISID | Profiles the interests of website visitors to serve relevant and personalised ads through retargeting. | 2 years |
| __Secure-1PSIDCC | Targeting cookie. Used to create a user profile and display relevant and personalised Google Ads to the user. | 2 years |
Leadfeeder
Leadfeeder identifies website visitors and connects them with your CRM for effective lead generation and sales tracking.
| Name | Description | Duration |
|---|---|---|
| _lfa_expiry | Tracks unique website visits to identify the visitor's company for B2B analytics. | 1 year / Persistent (Local) |
| _lfa | Leadfeeder cookie collects the behavioral data of all website visitors. This includes; pages viewed, visitor source and time spent on the site | 2 years |
Preferences
Preferences cookies are used to remember user configurations, such as language, accessibility or communication settings.
UserWay
UserWay is an AI-powered accessibility widget that scans a website for WCAG and ADA accessibility issues and gives visitors on-page tools to adjust contrast, font size, navigation, and other display settings.
Learn more| Name | Description | Duration |
|---|---|---|
| uw-* | Remembers the user's selected accessibility preferences (e.g., contrast, text size) across page loads. | Persistent (Local) |
| userway-* | Remembers the user's selected accessibility preferences (e.g., contrast, text size) across page loads. | Persistent (Local) |
| uw-uid | Set by the UserWay accessibility widget to maintain a session-scoped identifier while the widget is active on the page. | session |
| userway-s* | Set by the UserWay accessibility widget to support its functionality while active on the page. | session |